The latest product from Spotify called Premium For Family contains six individual accounts in one account. This product is suited for families who listens to music and treasures Spotify's music library and intuitive platform.

The advertising campaign is created with the objectives to increase awareness of the product, Premium for Family, and inform families about the extensive amount of music artists available on Spotify. The market leader currently has a music library suited for both generations of a family residing at the same address, which is the reason why the campaign message contains six different music artists from six various genres.

The advertisement and the product are about family and music. Not family music. Music is an individual thing and simultaneously the greatest universal language in the world. The campaign message is clear: six different music artists, six various music genres, and six individual accounts.

Welcome to the family.

A fictional academic assignment, 2016.