We were tasked with creating a consistent, ownable visual-style for Chartered Accountants Australia and New Zealand that could work across the myriad of their internal organisations and divisions.
We started with two shapes derived from the logo – the circle and the triangle – and created a flexible visual system that could work with almost any message.
We then developed a visual framework based on a style that any accountant would be familiar with – a ledger. We subtly brought to life a Chartered Accountant’s obsession with numbers by featuring right-aligned headlines and ‘total’ underlines.
Visual identity, JOY 2018.