The World Wildlife Fund is one of the largest and most respected independent environmental non-profit organizations in the world. WWF has throughout several decades been fighting a tireless fight for this planet and its population. Various campaigns and initiatives have been created over the years with an overall message: there is no planet B.
A qualitative research showed me that the target audience would rather provide WWF with their Facebook account details than their precious time and valuable money.
This advertising campaign will collect 100,000 Facebook accounts to send an important unified message to Mr. Donald Trump asking him to donate a fraction of his fortune totaling seven billion dollars. The reason for targeting Mr. Trump is because he has previously made statements about the environment which cannot be ignored.
The World Wildlife Fund will provide Mr. Trump with a second chance to show the world that after all that has been said and done, there is goodness within all of us. Somewhere.
A fictional academic assignment, 2016.
I do not reserve the rights for the imagery used throughout this assignment.