The task was to create a consistent, ownable visual-style for Chartered Accountants Australia and New Zealand that could work across the myriad of their internal organisations and divisions. We started with two shapes derived from the logo—the circle and the triangle—and created a flexible visual system that could work with almost any message.
We then developed a visual framework based on a style that any accountant would be familiar with—a ledger. We subtly brought to life a Chartered Accountant's obsession with numbers by featuring right-aligned headlines and 'total' underlines.
