Cricket NSW
2022
Growing Cricket’s Communities, Together
Few things in the world unite people and communities like cricket. Tasked with creating a visual identity that would make the sport more relevant, compelling, and engaging, the goal was to bring cricket to life for a diverse audience—including young families, elite players, and passionate armchair fans.
Drawing inspiration from the game itself, key elements were woven into the visual identity. Cricket possesses a unique DNA, blending relationships, character building, community connection, and sporting excitement into an accessible and rewarding experience—offering a lifetime of enjoyment for both players and fans.
The future of the game and the joy it brings lie in collective hands, ensuring cricket continues to thrive across generations.
Project
Visual identity
Agency
JOY.
Credits
Louis Hu and Andrew Wynne
Nicolai Henriksen
International Designer
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