Chartered Accountants ANZ
2018
The objective was to develop a consistent and distinctive visual style for Chartered Accountants Australia and New Zealand, one that could be seamlessly applied across its various internal organizations and divisions. The design process began with two shapes derived from the logo—the circle and the triangle—forming the foundation of a flexible visual system adaptable to almost any message.
A visual framework was then created, drawing inspiration from a style familiar to accountants—a ledger. Subtle details brought a Chartered Accountant’s precision to life, incorporating right-aligned headlines and "total" underlines to reflect an innate focus on numbers.
Project
Visual identity
Agency
JOY.
Credits
Ben Pearce and Dan O'Bey
Nicolai Henriksen
International Designer
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