Foxtel Media
2023
In collaboration with Foxtel Media, a more engaging and dynamic visual identity was developed for the advertising arm of the Foxtel Group. As the company states, "In a viewer-controlled world, media and advertising must work harder to be engaging and memorable. That is why we are dedicated to maintaining our position as the most watchable, connected, and usable advertising platform in Australia."
This new identity reflects Foxtel Media’s commitment to delivering advertising that captivates audiences and seamlessly integrates into the viewing experience. By refining and enhancing existing elements, the brand's visual language was elevated to be more compelling, reinforcing its reputation as a leader in premium advertising.
Rather than reinventing, the approach focused on amplifying what was already present—making it even more watchable.
Project
Visual identity
Agency
JOY.
Credits
Libby Young and Andrew Wynne
Nicolai Henriksen
International Designer
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